Disruptive hooks: How to jolt your audience out of autopilot and make them pay attention

Tl;dr: If your first slide isn’t getting eyebrows up, this one’s for you. Here’s how to write an opener that grabs attention, builds tension, and makes people lean in—using a strategic storytelling tool: the disruptive hook. Ever read a headline and felt your brain do a double-take? That’s the magic of a disruptive hook. It’s the kind of statement that makes you pause, question, and need to know more. Take this one: “Historical data is dead.” If you're in tech, finance, or honestly... just...