Find the gaps in your argument before the big meeting

6 simple questions to pressure-test your argument before presenting it.

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    Find the gaps and assumptions hiding in
    your argument.

    You’ve been working on this idea long enough that some connections feel obvious. This helps you spot what you’ve left unsaid, what you’re assuming, and where the logic might not hold up for someone seeing it for the first time.

    See your pitch from the other side of the table.

    Identify the strongest reasons someone might question, challenge, or reject your idea—and uncover what they actually need to believe before they can say yes.

    Walk into the meeting knowing your argument holds up.

    Use what you uncover to strengthen the story, close the gaps, and address the things that could derail the conversation—before you're sitting across the table from the decision-maker.